PACKAGING DEVELOPMENT USING CANVA ON UMKM COFFE 919
DOI:
https://doi.org/10.33509/admit.v1i1.1906Keywords:
Ground Coffee, Packaging, Product DevelopmentAbstract
The business world will always be faced with change, this is caused by many factors such as high competitiveness between companies and the high willingness of the public to change products so that they can be more practical to use. A company must be able to keep up with the times. , one way is by doing packaging development. UMKM Coffee 919 is a business located in Buludatu Housing Block B No.5. The packaging used by UMKM 919 is still very old-fashioned and seems outdated, so researchers will develop the packaging which includes 5 important aspects, namely the form of packaging, packaging materials, colors, fonts and brands. The purpose of this study was to determine the process of product development stages in Kopi 919 and also to create trending coffee packaging using the Canva application. This research was conducted for approximately four months, from April 2022 to August 2022 and went through 3 stages of research procedures, namely the creation of packaging ideas, filtering ideas and developing packaging. This study uses the type of data in the form of qualitative data. Data collection techniques in this study were carried out by observation (observation), interviews (interviews) and documentation. The results showed that standing pouch made of aluminum foil is suitable packaging for ground coffee and is liked by the public. In addition, storage period, logo/brand, net weight and composition are information that the public needs and the suitable colors for ground coffee products are brown and black.
References
Apriyanti, M. E. (2018). Pentingnya Kemasan terhadap Penjualan Produk Perusahaan. Sosio E-Kons, 10(1), 20-27. https://doi.org/10.30998/sosioekons.v10i1.2223
Destia, N. N. (2020). Pengaruh Youtube Vlogger Influence Dan Persepsi Konsumen Terhadap Minat Beli Generasi Z Pada Produk Kecantikan Emina Di Bandar Lampung. (Skripsi, IIN Darmajaya).
Indonesia. Undang-undang Nomor 18 Tahun 2012 tentang pangan. Lembaran Negara RI Tahun 2012 Nomor 227, Tambahan Lembaran Nomor 5360. Sekretariat Negara. Jakarta.
Kusumasari, A. D., & Supriono. (2017). Pengaruh Desain Kemasan Produk Dan Daya Tarik Iklan Terhadap Brand Awareness Serta Dampaknya Pada Keputusan Pembelian Wardah Exclusive Matte Lip Cream (Survei Pada Mahasiswi Fakultas Ilmu Administrasi Universitas Brawijaya). Jurnal Administrasi Bisnis, 49(2), 103–111.
Mare, A. J. ., Prihatminingtyas, B. ., & Sadyah, A. A. . (2022). Strategi Pemasaran Olahan Kopi Bubuk di UMKM Ya-Sam Desa Bocek. Jurnal Pendidikan Tambusai, 6(1), 3794–3801. Retrieved from https://jptam.org/index.php/jptam/article/view/3456.
Maulani, A. N., Fetrianggi, R., & Prana, I. S. (2021). Analisis Pengaruh Desain Kemasan Dan Brand Image Kopi Good Day Pada Minat Beli Konsumen. Finder: Journal Of Visual Communication Design, 1(1), 1–9. Retrieved From Https://Ejournal.Upi.Edu/Index.Php/Finder/Article/View/34054/14643
Mukhtar, S., & Nurif, M. (2015). Peranan Packaging dalam Meningkatkan Hasil Produksi terhadap Konsumen. Jurnal Sosial Humaniora, 8(2), 181. https://doi.org/10.12962/j24433527.v8i2.1251
Mufreni, A.N.F. (2016). Pengaruh Desain Produk, Bentuk Kemasan Dan Bahan Kemasan Terhadap Minat Beli Konsumen (Studi Kasus Teh Hijau Serbuk Tocha). Jurnal Ekonomi Manajemen, 2(2), 48–54. Retrieved from http://jurnal.unsil.ac.id/index.php/jem
Novita, E., Dian, P., & Mubarok, M. S. M. (2021). Digital Repository Universitas Jember Digital Repository Universitas. (2017).
Sab, V., & Dhameria. (2014). Analisis Pengaruh Keunikan Desain Kemasan Produk, Kondusivitas Store Environment, Kualitas Display Produk Terhadap Keputusan Pembelian Impulsif (Studi Pada Pasaraya Sri Ratu Pemuda Semarang). Jurnal Sains Pemasaran Indonesia, 13(1), 1–44.
Supradaka. (2022). Pemanfaatan Canva Sebagai Media Perancangan Grafis. Jurnal Ikraith-Teknologi, 6(74), 62–68.
Widiati, A. (2020). Peranan Kemasan (Packaging) Dalam Meningkatkan Pemasaran Produk Usaha Mikro Kecil Menengah (Umkm) Di “Mas Pack” Terminal Kemasan Pontianak. JAAKFE UNTAN (Jurnal Audit Dan Akuntansi Fakultas Ekonomi Universitas Tanjungpura), 8(2), 67–76. https://doi.org/10.26418/jaakfe.v8i2.40670
Willy, W., & Nurjanah, S. (2019). Pengaruh Kemasan Produk Dan Rasa Terhadap Minat Beli Yang Berdampak Pada Keputusan Pembelian Pelanggan Minuman Energi. Jurnal Ilmu Manajemen, 8(2), 65. https://doi.org/10.32502/jimn.v8i2.1820
Wulandari, P. (2020). Analisis Pengembangan Produk Dalam Meningkatkan Daya Saing Pada Usaha Jakoz Oleh-Oleh Khas Jambi. Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Politeknik STIA LAN Makassar
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
